What makes social media so “beautiful and disruptive”? Lessons from #Anchorman2

“One of the beautiful and disruptive components of social is that the cream rises to the top.”

I absolutely love this short quotation from Zemoga CEO DJ Edgerton, talking about the crucial role social media are playing in the marketing and promotion of upcoming Will Ferrell movie Anchorman 2 (http://www.adweek.com/news/advertising-branding/will-ferrell-s-anchorman-2-changing-way-movies-are-marketed-154076).

Here’s the full quotation from  Edgerton:

“One of the beautiful and disruptive components of social is that the cream rises to the top. The creative director doesn’t decide what’s best at the end of the day—the audience does.”

100% correct. Social media are all about the audience. Always.