What makes social media so “beautiful and disruptive”? Lessons from #Anchorman2

“One of the beautiful and disruptive components of social is that the cream rises to the top.”

I absolutely love this short quotation from Zemoga CEO DJ Edgerton, talking about the crucial role social media are playing in the marketing and promotion of upcoming Will Ferrell movie Anchorman 2 (http://www.adweek.com/news/advertising-branding/will-ferrell-s-anchorman-2-changing-way-movies-are-marketed-154076).

Here’s the full quotation from  Edgerton:

“One of the beautiful and disruptive components of social is that the cream rises to the top. The creative director doesn’t decide what’s best at the end of the day—the audience does.”

100% correct. Social media are all about the audience. Always.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s