#GE1979: The tumultuous revolution to come

With campaigning in full force for the UK’s 2019 general election (#GE2019), it is interesting to take a quick glance back to the 1979 general election (#GE1979), which swept Margaret Thatcher to power.

In his 2016 political memoir Kind of Blue, Kenneth Clarke briefly describes the campaign for the 1979 general election:

“Margaret and the Conservative team fought a vigorous campaign but on a very cautious and low-key platform. There was scarcely any hint of our desire to move towards free-market economics. Our policy proposals were kept as unexciting as possible.”

Come the election on Thursday 3 May, this campaign strategy proved successful. Clarke has the following to say on why it was a success:

“The Thatcher years began in an atmosphere of cautious reassurance to the public. I have to admit that the campaign had given the public no hint at all of the tumultuous revolution to come, and we would certainly have been defeated if it had.”

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What will they be writing about the 2019 general election in 2059?

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