Very wise words here from Mervyn Dinnen:
“[I]t is the blogger who is most likely to be able to articulate the brand for the reader that you want to engage.”
True.
Here’s Mervyn’s post: http://mervyndinnen.wordpress.com/2013/12/10/the-end-of-the-press-release-and-corporate-website/
MJCarty 